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But doesn’t engagement depend upon your perspective?
In a earlier life I spent a lot of time looking at health behavior. Among the many things I learned were the following:
- We all define health within the context of our own lives and in our own way
- We all are satisfied with different levels of health
Admittedly there are patterns of health behavior or archetypes which can be used to segment health populations. One such archetype is characterized as 1) placing a high priority on achieving a high level of personal health, 2) being very proactive in terms of achieving and maintaining their above average health, and 3) having a moderate to high distrust of the medical professionals. Read more »



